Are You Protecting Your Brand?
Brand protection is vital to your business. Without it, you face lost revenue, damage to your reputation, and loss of brand equity. Failing to protect your brand can lead to the erosion of trust among your customers and business partners. Wellfleet Strategies can help you protectively protect your brand with a focus on the following:
- Industrial design rights
- Trade dress
Developing a Brand Prevention Strategy
The first step in protecting your brand is to develop strong prevention processes. Working with a broad network of intellectual property attorneys and experts, we can help you take the necessary steps to protect your brand, which may include registering your trademarks and filing for patent protection. We can also train your people to be sensitive to brand protection and help develop internal strategies for handling sensitive information. We work closely with your leadership team to make sure your brand protection is given the priority it deserves. Whether your organization is a regional, family-owned business or a global enterprise, we can develop a prevention program that works for you.
Monitoring the Marketplace
Any successful brand protection strategy must include monitoring. We watch the marketplace to identify any potential trademark and patent infringements as well as counterfeit goods and other potential violations of your brand. Our people know where to look and how to spot an infringement. Coupled with a high-level of communication, you can rest easy knowing that your brand is protected.
Responding to Brand Infringement
If you suspect that your brand is being infringed, The first thing is to conduct a thorough investigation. Our attorneys and former regulators can review the potential issue and determine whether or not you have a basis to bring legal action against the infringer.
From there, we work closely with you to determine the best strategy to move forward. We know how to work with government enforcement agencies but are also prepared to help you to file a lawsuit to protect your rights. We balance your need to protect your brand with the resources you have available, and then develop an aggressive, cost-effective strategy to ensure your interests are protected.